Your website is the first thing
a property manager checks.
If it looks like a domestic cleaning site, that is what a building manager assumes you are. I build websites for commercial cleaning companies and communal cleaning contractors, so you look like the contractor you actually are.
Domestic-looking sites lose
commercial cleaning contracts
Most cleaning company websites are built for householders. Photographs of a kitchen worktop, a contact form, a price for a three-bedroom house. That is fine if domestic is the business you want.
It is a problem the moment you go after commercial and communal contracts. A building manager comparing three contractors is not asking whether you can clean. They are asking whether you can be trusted with a shared entrance hall, a stairwell and a bin store in an occupied block, with residents complaining if it goes wrong.
Nothing on a domestic-looking site answers that. So you get filtered out before anyone reads a word, and you never hear about it.
What a property manager
actually looks for
Three things decide whether you make the shortlist. Most websites for commercial cleaners show none of them.
Recent commercial work
Not a gallery of houses. Evidence that you already clean the kind of building they manage (communal areas, offices, blocks of flats) and that the work is recent.
Insurance and accreditations
Public liability, employer’s liability, any trade accreditations you hold, and DBS checks where they apply. A manager needs to see these before they can put you forward, not after.
Handling occupied buildings
Working around residents and staff, out-of-hours access, key handling, health and safety, and what happens when something goes wrong. This is the part that separates commercial contractors from domestic cleaners.
Being straight about what a website does here: it wins you the small and mid-sized commercial contracts, and it makes you credible when a manager is deciding who to shortlist. It does not win large contracts. Those go through tenders and procurement frameworks, and no website replaces that process.
The build, and
the work that follows it
The website
Built by hand for your business. Designed around what a property manager needs to see before they get in touch.
- Pages for each service and area you cover
- Space for insurance and accreditations
- Technical SEO foundation and Search Console
- Google Business Profile set up and optimised
- Copy drafted from a conversation with you
- 30 days of adjustments after launch
Getting found
A website on its own is a brochure. The monthly work is what puts it in front of the people awarding contracts.
- One new page every month
- Google Business Profile management
- Search monitoring and health checks
- A one-page report every month
- Content edits and small changes
- Hosting, domain, SSL and backups
Live in 30 days
Your site will be live within 30 days of the clock starting (45 on Bookings & Ordering), with your forms tested and delivering, the technical checks done, and your sitemap submitted to Google Search Console and Bing Webmaster Tools. Miss that and you don’t pay the balance until it is.
The clock starts once I have all three: your deposit, your content call done, and your photos and any logins I need. Not before. It pauses while I’m waiting on you, and restarts the day you come back to me.
What I can’t promise is when Google indexes you, because that is not mine to promise. Submitting a sitemap asks Google to crawl the site; it does not oblige them to include it, and nobody outside Google controls the timing. You get the submission confirmation and your own Search Console access, so you can watch the coverage yourself.
- Two to four weeks from receiving content
- Prices published: no quotes-on-request
- Prices published up front, exclusive of VAT where applicable
- You own the site and the code
A communal cleaning contractor
starting from no online presence
C&S Cleaning Services clean communal areas in blocks of flats. Their buyers are building managers and landlords. They had no website and no Google presence, so none of those buyers could find them.
Three months after launch: over 5,000 search impressions, around 50 clicks, and enquiries coming in, one of which converted into a paid job.
A second cleaning client, St Paul’s Cleaning Services in Epsom, had 10 enquiries through their website’s form over two months, and at least two have already become booked jobs.
Read the case study →"Martin has been absolutely amazing and has created an incredible logo and website that I can be proud of for my business. From start to finish Martin put me at ease with any worries that I had … Martin really did go above and beyond."
Not quite your line of work? I also build for trades and construction and ordering and e-commerce, or see everything I do and what it costs.
Common questions
from cleaning contractors
Something else on your mind? Twenty minutes on the phone, no charge and no obligation.
Ask me anything →Three published prices: £299 for a Starter site, £599 for a Growth site (40% off the usual £499 and £999, for the first 5 bookings) and £1,995 if you need to take bookings or payments on it. Most cleaning contractors want Growth, because it adds the service and area pages that actually rank. I am not VAT registered, so the price you see is the price you pay.
It will not win the contract for you. What it does is get you in front of the building managers and landlords who are searching, and give them a reason to shortlist you once they arrive. I do not promise rankings. Nobody honest does. What I promise is the work, and the site being live and submitted to Google on time.
No. It is the most common place to start. C&S Cleaning Services had no website and no Google presence at all. That case study shows exactly what the first three months after launch produced, with the real numbers.
If you want to turn up when someone searches for a contractor in a specific town, yes. Location and service landing pages are included in the Growth package, and they are the pages that do the ranking. Keyword research happens before a word is written, so the pages target real search demand.
Three to four weeks on Growth from the point I have your content. Your site will be live within 30 days of the clock starting (45 on Bookings & Ordering), with forms tested and your sitemap submitted to Google. Miss that and you do not pay the balance until it is. When Google actually indexes you is not mine to promise.