Website design for trades
and construction businesses
The job goes to whoever they can find and trust.
Builders, electricians, plumbers, roofers, landscapers. I build websites that turn up when someone nearby searches for the job you do, and that give them a reason to ring you rather than the next name down.
Good trades lose work
to whoever turns up first
A burst pipe, a leaking roof, a rewire that will not wait. Nobody asks around for a recommendation any more. They get out a phone and search, and they call one of the first names they find.
Being good at the work is not the same as being findable. Plenty of trades with twenty years behind them are invisible online, while a newer outfit with a decent website and a filled-in Google profile takes the calls.
The fix is not complicated. It is a site that loads fast on a phone, says plainly what you do and where, and turns up when someone nearby searches for it.
What someone checks
in the thirty seconds before calling
They are not reading your site. They are scanning it for three things, and if they cannot find them quickly they go back to the search results.
Do you cover me?
The single most common reason a visitor leaves. If your towns are not stated plainly, and there is not a page for the one they live in, they assume the answer is no and move on.
Do you do this exact job?
“Building services” tells them nothing. A page that names the job they have (the extension, the consumer unit, the flat roof) tells them they are in the right place, and it is the page that ranks for it.
Are you the real thing?
Photographs of your own finished work, your accreditations, your insurance, and reviews with names on them. Stock photos of somebody else’s kitchen do the opposite of what they are there for.
The build, and
the work that follows it
Pages that match real searches
Pages for your main jobs and the towns that matter most to you, chosen from keyword research and written around the words people actually type. On the Growth package these are the pages that do the ranking, and the keyword research happens before a word is written.
Built for a phone on a job
Mobile-first and hand-coded, so it loads on a bad signal. Click-to-call in reach on every page, and an enquiry form that lands in your email or WhatsApp, whichever you will actually check.
Google Business Profile
Set up or cleaned up, with the right categories and service areas. For most trades this is where the calls come from before the website has finished ranking.
Room for proof
Space designed in for accreditations, insurance, guarantees and photographs of your own work, the things that turn a visitor into a phone call.
Reviews that keep coming
Review capture set up on the Growth package, so your Google rating keeps climbing instead of stalling at the four you collected two years ago.
The copy written for you
One 30-minute call is all I need. You talk about the work, I write the site. No blank page and no homework waiting on you for six weeks.
Not quite your line of work? I also build for cleaning contractors and ordering and e-commerce, or see everything I do and what it costs.
Common questions
from trades and contractors
Something else on your mind? Twenty minutes on the phone, no charge and no obligation.
Ask me anything →The prices are published in full: £299 for a Starter site, £599 for a Growth site (40% off the usual £499 and £999, for the first 5 bookings), £1,995 if you take deposits or paid consultations online. Most trades want Growth. It is the one with the trade and town pages. I am not VAT registered, so the price you see is the price you pay.
Builders, electricians, plumbers, roofers, landscapers, decorators and the rest. The work is the same shape whatever the trade: a page for each job you do, pages for the towns where you want more work, and proof that you are the real thing. If you are not sure, the 20-minute call will settle it in a couple of minutes.
That is the main way your customers will see it. Every site is mobile-first and hand-coded with no page-builder bloat, with click-to-call in reach on every page and an enquiry form that lands in your email or WhatsApp, whichever you will actually check.
Yes, where it makes sense. A town page earns its place when people there search for your work and you have something useful to say about it, such as jobs you have done there. I choose them with you from keyword research rather than adding one for every town on the map. Location and service pages come with the Growth package, and extra pages beyond the ten included are £195 each.
Often, yes. Send it over on the call and I will tell you honestly whether it is worth rebuilding or whether the money is better spent on the SEO and Google Business Profile work around it.