Website design packages
and prices
Three packages, each a complete website: design, build, launch, the words on the page and the SEO groundwork. Pay a 50% deposit to book and the balance when the site goes live, or spread it over six interest-free monthly payments. Ongoing SEO is a separate, optional service you can add at launch, later, or not at all.
The three packages
- Up to 5 pages on my established layout, styled to your brand: your colours, type, images and words
- Concise copy written for you from one 30-minute call
- Mobile-first, fast-loading and hand-coded
- Contact form delivering to your email, WhatsApp, or both
- Google Business Profile set up or cleaned up
- SEO groundwork, so Google can find and understand every page, with Search Console in your name
- One round of revisions
- Live in 2–3 weeks
Everything in Starter, plus
- Up to 10 pages, custom designed around your business
- Keyword research before a word is written
- Location and service pages aimed at the searches your customers actually make
- Full schema markup, and review capture set up
- One photo session at your business within 15 miles of Epsom, up to 20 edited photos
- Two rounds of revisions
- Live in 3–4 weeks
Everything in Growth, plus
- One clearly scoped booking system or ordering flow, with availability rules and automated confirmations
- Stripe card payments
- Menu, service list or product showcase
- Advanced SEO setup, including product and service schema
- A free performance review after launch, to decide together what comes next
- Live in 4–6 weeks
How the costs work
The website is a complete purchase
You pay for the build once: a 50% deposit to book your slot and the balance when the site goes live, or six equal monthly payments with no interest and no fees. You own it outright once it is paid.
Care keeps it running
Hosting, security, backups, one email inbox and 30 minutes of edits a month, for £20 a month or £200 a year. Required for the first year on every package: free on Growth and Bookings & Ordering. After that, renew or move elsewhere.
Ongoing SEO is optional
A separate service at £199 a month, for Growth and Bookings & Ordering sites. Start it at launch, later, or not at all. What it includes.
Compare the packages
| Starter | Growth | Bookings & Ordering | |
|---|---|---|---|
| Price | £299 | £599 | £1,995 |
| Deposit to book | £149.50 | £299.50 | £997.50 |
| Or pay monthly | 6 × £49.83 | 6 × £99.83 | 6 × £332.50 |
| Pages | Up to 5 | Up to 10 | Up to 10 + booking or ordering |
| Design | Established layout, styled to your brand | Custom | Custom |
| Copywriting | Concise copy included | Included | Included |
| Photography | Not included | 1 session, up to 20 photos | 1 session, up to 20 photos |
| Search-targeted pages | Not included | Included | Included |
| SEO setup | Basic | Full | Advanced |
| Revision rounds | 1 | 2 | 2 |
| Care Plan | Required first year, £20 a month or £200 a year | First year free | First year free |
| Ongoing SEO | Not available (upgrade to Growth) | Optional, £199/month | Optional, £199/month |
| After launch | Walkthrough call | Walkthrough call | Walkthrough call and a free performance review |
| Live in | 2–3 weeks | 3–4 weeks | 4–6 weeks |
Live on time, or you don’t pay to wait.
Your site will be live within 30 days of the clock starting (45 on Bookings & Ordering), with your forms tested and delivering, the technical checks done, and your sitemap submitted to Google Search Console and Bing Webmaster Tools. Miss that and you don’t pay the balance until it is.
The clock starts once I have all three: your deposit, your content call done, and your photos and any logins I need. Not before. It pauses while I’m waiting on you, and restarts the day you come back to me.
What I can’t promise is when Google indexes you, because that is not mine to promise. Submitting a sitemap asks Google to crawl the site; it does not oblige them to include it, and nobody outside Google controls the timing. You get the submission confirmation and your own Search Console access, so you can watch the coverage yourself.
Optional: SEO Retainer, £199/month
A separate service, not part of the website price. Available with Growth and Bookings & Ordering, at launch or any time after. Existing website I did not build? It is also available after a free audit, as long as I can make changes to the site. More about my SEO services.
The first term is 3 months: a point to review the work and the numbers together, not a deadline for results. After that it rolls monthly, with 30 days’ notice.
A Starter site is built on a template, so SEO work needs a site built from scratch first: the move up to Growth is the difference between the two prices, £300 while the offer runs.
Every month, without fail
- Search data reviewed. Google Search Console and Bing Webmaster Tools: which terms are bringing clicks, which are sitting just off page one, where competitors are taking traffic that should be yours
- One new page published, written and optimised to target the best opportunity that review turns up, or an existing page rewritten instead, whichever the data says will move faster
- Technical pass: page speed, indexation, broken links, structured data
- Google Business Profile post and review management
- A plain-English report showing clicks, enquiries and what’s changing next month
- Up to 1 hour a month of changes to your site: text, prices, opening hours, photos and small page tweaks. Beyond that, £45 an hour. New pages beyond the monthly one are £195 each
I don’t promise rankings. Not number one, not page one by a given date. Google’s ranking is affected by your competitors, your industry, your reviews, your area and algorithm changes that nobody outside Google sees coming. Anyone quoting you a guaranteed position is guessing, and you should walk away from them.
What I do promise is the work. Every month you get the data review, the new page, the technical pass and the report. If a month passes without them, that month is free. No arguing, no invoice.
That’s the difference between this and an agency that takes your £199 and goes quiet. You’ll be able to see exactly what was done, every month, and watch the click numbers move.
Care Plan: £20/month or £200/year
- Domain registered and renewed in your name. I handle the admin; the registrar fee is billed at cost, usually £12–15 a year
- Hosting, SSL certificate, daily backups
- Business email on your domain: one inbox included. Need more? We’ll discuss it
- Software and security updates
- Up to 30 minutes of content edits a month: prices, opening hours, staff changes, new photos
- Quarterly performance summary
Add-ons
For when a package is nearly right but not quite.
| Extra page Beyond the 5 on Starter or the 10 on Growth and Bookings & Ordering. Written and optimised like the rest. | £195 |
| Extra revision round A further full round on top of the rounds included in your package. | £120 |
| Logo design A new logo, supplied in the formats you need for the site, signage and print. | £350 |
| Google Business Profile, on its own Set up or cleaned up with the right categories, services and service areas, without a website package. | £149 |
| SEO audit For a website I did not build, before any SEO work: a straight answer on whether it can be worked with. | Free |
How it works
- Call: 20 minutes, no charge, with me rather than a salesperson. What the business does, who you want calling you, what’s working now.
- Proposal: fixed price, fixed scope, in writing.
- Deposit: 50% books your build slot and is non-refundable. Balance due on launch.
- Content call: 30 minutes on the phone. You talk about the business, I write the site. Send your photos and any logins I need at this point: with the deposit paid and the call done, that is when the launch clock starts.
- Build and review: first draft, then your revision rounds.
- Launch and handover: site live, Search Console transferred to your name, walkthrough call.
Questions
Why are your prices on the website?
Because you’re going to ask anyway, and making you sit through a call first wastes your time and mine. If the number doesn’t work for you, you’ve lost thirty seconds instead of an hour.
Which package should I pick?
Starter if you need somewhere credible to send people. Growth if you want the phone to ring: it adds keyword research and location and service pages aimed at what your customers search for. Bookings & Ordering if the website is the sales channel and you need to take orders, bookings or payments on it. If you want to see what this looks like for your trade, there are pages for cleaning contractors, trades and construction and ordering and e-commerce.
How long does it take?
Two to three weeks on Starter, three to four on Growth, four to six on Bookings & Ordering. Your site will be live within 30 days of the clock starting (45 on Bookings & Ordering), with your forms tested and delivering, the technical checks done, and your sitemap submitted to Google Search Console and Bing Webmaster Tools. Miss that and you don’t pay the balance until it is. The clock starts once I have all three: your deposit, your content call done, and your photos and any logins I need. Not before. It pauses while I’m waiting on you, and restarts the day you come back to me. What I can’t promise is when Google indexes you, because that is not mine to promise. Submitting a sitemap asks Google to crawl the site; it does not oblige them to include it, and nobody outside Google controls the timing.
Do I have to write the copy?
No. Copywriting is included in every package. One 30-minute call is all I need. You talk, I write. Copywriting covers the pages listed in your package, drafted from that one content call, with revisions included in your package’s rounds. Rewrites beyond that are billed hourly.
Do I need the SEO Retainer?
No. It is optional. Every website is complete without it: the SEO groundwork is included in every package, and a site can rank without a monthly contract. The retainer is for businesses that want ongoing work: new pages, technical checks and a monthly report. It is available with Growth and Bookings & Ordering, at launch or later, and on a site I did not build after a free audit. A Starter site is built on a template, so it needs rebuilding from scratch first: the move up to Growth is the difference between the two prices, £300 while the offer runs. The first term is 3 months as a review point, then it rolls monthly with 30 days’ notice.
How much do I pay upfront?
Half the build price, to book your slot: £149.50 for Starter and £299.50 for Growth at the offer prices, and £997.50 for Bookings & Ordering. The balance is due when the site goes live. Or pay monthly instead: six equal payments with no interest and no fees, the first of which books your slot. The Care Plan is required for the first year on every package: free on Growth and Bookings & Ordering, and £200 a year (or £20 a month) on Starter, so a Starter site comes to £499 in its first year at the offer price plus your domain at cost.
How does paying monthly work?
Any package can be spread over six equal monthly payments, with no interest and no fees. That is £49.83 a month for Starter and £99.83 a month for Growth at the offer prices, and £332.50 a month for Bookings & Ordering. The first payment books your slot in place of the deposit, and the total is the same as paying in full.
How long does the 40% offer last?
It is for the first 5 bookings only, on Starter and Growth: £299 instead of £499, and £599 instead of £999. When the five places are taken, the prices go back to £499 and £999. Anyone who has booked keeps the offer price.
Who owns the site and the domain?
Your domain is registered in your name. You own it, and you keep it if you leave. You own the site outright once the balance is paid, and the files are supplied on request at any time. Search Console ownership transfers to you at handover.
What does the Care Plan cost after the free period?
£20 a month or £200 a year. It is free for the first 12 months with Growth and Bookings & Ordering, and required for the first year with Starter. After the first year you can renew, or move your site and domain elsewhere and I will help at no charge.
Can you build me an online shop?
Bookings & Ordering covers taking orders, bookings and payments. If you are selling physical products (stock levels, size and colour variants, shipping bands, returns), that is a different build, quoted individually, from £3,500.
What if I need more pages than the package includes?
Extra pages are £195 each, written and optimised like the rest. So seven pages on Starter is £299 at the offer price, plus two at £195. An extra revision round is £120 and a new logo is £350. Add-ons are quoted with the build, so the total is fixed before you pay a deposit.
Do you work outside Surrey?
Yes. Most of my work is done remotely and I have clients across the UK. If you’d rather meet, and you’re within reach, I’m happy to.
Is VAT included?
No. I’m not VAT registered, so the price you see is the price you pay. If that changes, existing agreements are honoured at the price you signed at. Your domain is added to the invoice at cost, usually £12–15 a year. On Bookings & Ordering, Stripe fees and the merchant account are yours.
Terms in short
- Copywriting covers the pages listed in your package, drafted from one content call, with revisions included in your package’s rounds. Rewrites beyond that are billed hourly.
- A further full round of revisions is £120. After launch, the Care Plan covers 30 minutes of edits a month and the optional SEO Retainer adds up to 1 hour more; beyond that, changes are £45/hour.
- Photography on Growth and Bookings & Ordering is one session at your business within 15 miles of Epsom, with up to 20 edited photos.
- Your domain is registered in your name. You own it, and you keep it if you leave.
- You own the site outright once the balance is paid. Files supplied on request at any time.
- I’m not VAT registered, so the price you see is the price you pay. If that changes, existing agreements are honoured at the price you signed at.
- The SEO Retainer is optional. Its first term is 3 months, then 30 days’ notice.
The full terms are in my Terms & Conditions, and how I handle your details is in the Privacy Policy.
Twenty minutes on the phone,
no charge.
What the business does, who you want calling you, what’s working now. If one of these packages fits, I’ll put a fixed price and a fixed scope in writing. If none of them do, I’ll tell you that too.
Book the call